When you have nothing to say...

...say nothing.


Skrillex is just showing off, but the point is valid. Don’t spam people with inane posts about nothing, irrelevant observations about the weather or anything else along those lines.

Look at your post before hitting send and ask yourself “Why would anyone care about this? In what way does sending this post help me / my business / the brand I’m representing?” If it doesn’t, hit delete and try again.

Arguments against this using the ‘But that means I’ll miss posting at my regular time on my regular day!’ can be addressed with the following: No-one notices a lack of a post. EVERYONE notices too many. And any post that lacks value for either poster nor reader is a post too many.

(First posted on January 17, 2014)