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From May 2011 – December 2012, I worked as Social Copywriter & Community Manager for Orange Film at Poke London.
I was brought in to facilitate the reinvigoration of social channels for a nationally-recognised flagship brand proposition (Orange Wednesdays).
As part of this brief, I refined and redirected tone of voice to increase scope of appeal, while retaining core engagers. This was done mostly with film-based memes and original content using timely and relevant pop culture references .
My efforts doubled the number of Facebook Likes for the Orange Film Club page in a year using only organic engagement (due to budgetary limits, there was no media spend whatsoever).
Orange Film Club was recognised both internally and industry-wide as the most consistently-engaged social community of any UK telco at the time, which led to the brand winning the 2012 Most Engaged Social Channels award.